Reaching the Auto Buyer

The automotive industry is anticipated to see a slight uptick at the end of 2017.  Although October was slightly down, end-of-year incentives should provide a boost to November and December.

However, it’s not just about incentives.  Auto buying intenders are well educated prior to entering any dealerships.  The question is how do you reach them?  And when you do reach them, you need to understand their auto buying and auto servicing preferences as well as their radio listening habits.

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Less Than Three Weeks and Counting

It’s difficult to believe but yes – there are less than three weeks left until Black Friday.  As those weeks dwindle down, consumers are creating their gift-giving lists and planning their shopping strategies.

With this shopping season just around the corner, consumers are estimated to spend 3.4% over 2016 holiday spending.  Based upon survey results released by the National Retail Federation (NRF), the average amount a consumer will spend this year is just shy of $1,000.

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Prepping for Political

Today’s blog post is courtesy of Brad Deutsch, owner at Garvey Schubert Barer.

Within the advertising industry there have been many articles written about accountability, transparency and fraud as it pertains to online ads.  Those same concerns have arisen as it pertains to political advertising.

There have been numerous heated headlines about Russian-sponsored online political ads that were posted during the presidential election.   But did you know that Federal law actually explicitly prohibits foreign nationals from directly, or even indirectly, purchasing political ads?

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Tech Tunes In On FM Chip

ICYMI – Ask Maggie is a regular column on CNET that answers readers’ wireless and broadband questions. A recent post in Maggie’s advice column informs readers and shares views on the advantages of having an FM chip-enabled smartphone

Throughout the piece, Marguerite Reardon (aka Ask Maggie) comments on the advantages of the devices. She underscores the positive impact and use of having FM radio available during times of disaster – natural or not.

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The Radio Advertising Bureau, along with 2,600 attendees made up of senior marketers and their agency and media partners, descended on Orlando last week for the Association of National Advertisers’ annual Masters of Marketing conference.   This annual confab is aptly titled GROWTH each year, and for three full days chief marketing officers from the nation’s largest advertisers deliver meaningful presentations where they share real-time case studies from their brands.

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Reach Pet Owners with Radio

Have you ever noticed that when you speak to someone who has a pet, they speak of the pet as if it were a child? People are as passionate and emotionally connected with their pets as they are with their human relatives (sometimes even more). They buy only the best for their pets.

It’s no surprise that the 2017 pet industry is estimated at $69.4 billion dollars according to the American Pet Products Association (APPA). That figure is comprised of food, supplies/over-the-counter medicine, vets, grooming and boarding, and even live animal purchases.

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