Insights into CES 2019

Author: Annette Malave, SVP/Insights, RAB

We are transitioning from the digital age into a new era that some are calling the data age.  The importance of learning and understanding technology, as well as how it affects brands, the consumer experience, and ultimately radio advertisers and listeners was underscored during RAB’s attendance at CES 2019.

Throughout CES 2019, content, consumers and transformation were some of the words that were used as part of product descriptions but also within panel discussions.  And while CES may have once been considered a tech conference, Shawn DuBravac, futurist and trendcaster, believes it should be viewed as a business conference.  Technology is infused in everything as businesses – ranging from automotive to consumer product goods and even agriculture – tap into it.

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Radio Drives Fine Jewelry
Retailer Search

Author: Annette Malave, SVP/Insights, RAB

Diamonds. Pearls. Rings.  Considered fine jewelry, these are all items that are purchased or gifted by many regardless of age group – yes, even watches.  According to Scarborough data, 93% of adults 18+ purchased fine jewelry in the past year.

Like other industries, the jewelry industry is experiencing changes in how consumers shop for fine jewelry.  Technology allows consumers to self-educate and research via various platforms and technologies.  While national jewelry retailers are an important source for fine jewelry purchases, local stores and department stores are tied as the second most-used locations, according to National Jeweler.

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Retailer Search”

Resolutions and Reflections

Authors: Tammy Greenberg, SVP/Business Development, RAB & Annette Malave, SVP/Insights, RAB

Happy New Year!  It’s hard to believe that another year has gone by.   Right now all of us are working toward our resolutions for 2019 — both personal and professional — as well as remembering the numerous highlights of 2018.

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Radio Reaches Health and Fitness
Club Members

Author: Annette Malave, SVP/Insights, RAB

Parties. Food. Time with friends and family — and more food.

During this time of the year, everyone begins to talk about their resolutions for the New Year.  One of the most common resolutions is getting fit/going to the gym.

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Club Members”

Radio Drives Restaurant Search

Author: Annette Malave, SVP/Insights, RAB

Food is fabulous!  And it’s even better when someone else prepares it and serves it to you – whether it is in a casual dining establishment, white tablecloth restaurant or even in a to-go bag.

The restaurant industry has undergone vast changes to meet the expectations of consumers.  They seek out unique foods and concepts that are authentic – in both flavor and experience.  They also expect healthy options that will delight the inner foodie in them.

Studies have shown that words and sounds (especially those related to food) can bring imagery to mind – one of radio’s many strengths.  And when you use any of these words or similar tactics within a radio commercial, radio drives restaurant search.

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Buying Attitudes of Radio Listeners
and Streamers

Author: Annette Malave, SVP/Insights, RAB

Holiday shopping is in full swing.  According to the National Retail Federation (NRF), over 165 million consumers shopped online from Thanksgiving through Cyber Monday.  When it comes to spending, 77% of consumers will spend the same or more this year than last, based on another NRF survey.

With all this news about shopping, we thought it might be interesting to look at the overall buying habits and attitudes of AM/FM radio and streaming listeners.

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and Streamers”