Ad Fraud Isn’t Possible
in Live Broadcast Radio

Studio microphone stand on background sign light ON AIR. 3d illustration

Throughout 2016, data became more and more important in advertising – finding out the who, what, where and why.  So what happens if the data you receive comes into question?  Articles like this one from Advertising Age and The New York Times only adds to that concern.

Broadcast radio and its streams across platforms and devices are live and local. Broadcast radio reaches 247.4MM people every week – those are real people ages 12+!

Real is always best in your 2017 media plans!

 

We will be taking a break for the holidays.  Stop by to read our next post on January 16, 2017!

Happy Holidays!

 

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