The Radio on Main Street Podcast
Featuring Thom Callahan of the
Southern California Broadcasters Assoc.

In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Thom Callahan, President of the SCBA, the advocate for AM/FM Radio and its digital platforms in Southern California.

The SCBA and Nielsen Audio recently collaborated on an in-depth study showcasing broadcast radio’s ability to reach and motivate auto buyers, titled The Automotive Path to Purchase study.

In this podcast Thom and Erica discuss some interesting findings that are sure to help boost radio’s status with automotive clients and agencies and encourage them to make broadcast radio a larger part of their media plans.


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