When you hear the words; “Golden Age of Radio,” you might be thinking of the past. Ben Thomas, Senior Vice President and Channel Engagement Director for the largest independent advertising agency in Tennessee – The Buntin Group – says that right now is radio’s golden opportunity.
Jeff Schmidt, who leads our professional development team at the RAB had a candid conversation with Ben Thomas regarding what agencies want in this ever-changing landscape. In a provocative and direct way, Thomas tells us what radio does well, and how to gain more attention. He also shares what not to do.