One of the most frequently asked questions by RAB members, advertisers and agencies is, “Does radio drive search”? The answer is yes.
In this episode, Annette Malave, SVP of Insights at the RAB, goes into the details of the RAB’s latest study – Radio Drives Search.
Discussing methodology and findings, Annette reviews some of the highlights of the study with Alice Sylvester and Jim Spaeth, partners at Sequent Partners as well as Philippe Generali, president and CEO, at Media Monitors. The study was conducted on behalf of the RAB by Media Monitors, Sequent Partners and In4mation Insights.