Radio on Main Street Podcast Featuring Dan Mason, Chairperson of the
Broadcasters Foundation of America

In this edition of the Radio on Main Street,  Erica Farber, President & CEO of the RAB, speaks with the Chairperson of the Broadcasters Foundation of America –  Dan Mason.

As a former CBS Radio President & CEO Dan is one busy guy.  In addition to his work with the Broadcasters Foundation he is a senior advisor for Broadcast Relations for iHeartmedia.  He is also a play-by-play basketball announcer at Coppin State University and is a co-host and analyst for the Horse Racing Radio Network.  As the year is coming to a close Dan shares his thoughts on the importance of supporting the Broadcasters Foundation plus he shares his advice for all broadcasters for the coming year.

Is Radio Ready for 2018’s Political Advertising Bonanza?

Today’s blog post is courtesy of Gordon Borrell, CEO, Borrell Associates

A radio owner yawned the other day when I told him about the record year ahead for political advertising — $8.5 billion in all, and all headed for local markets. “We have music stations,” he said… “Political isn’t really something we pursue.”

I’m sure people who listen to music are also voters. And I’m pretty sure that, in a world where big bucks are being thrown at persuasion marketing, radio’s personal connection with listeners makes it perhaps the most persuasive medium.

Continue reading “Is Radio Ready for 2018’s Political Advertising Bonanza?”

Radio on Main Street Podcast Featuring Matt Bailey, President of
Integr8 Research

In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Matt Bailey, President of Integr8 Research. Matt’s company works with broadcasters to help them determine what music is most popular with their listeners and how to keep them tuning in.

With new devices and listening options available to consume audio, they discuss a recent project addressing AI devices and AM/FM listening.

Radio Can Help With What Ails You

The passing of Black Friday and Cyber Monday marks the advent of all things holiday – songs, shopping, gift giving, visiting, entertaining and stress. Yes, holiday stress syndrome is a real thing.

The stress of the holiday season can cause people to get sick with a cold, virus or just feeling run down. According to a recent article on MSN, more people go to the emergency room during the holidays than any other time of the year. With all of the running around that traditionally occurs during this season, consumers will find themselves under the weather — leading to visits to their local doctor.

Continue reading “Radio Can Help With What Ails You”