Scale. Storyteller. Relationships.

"Digital portable clock radio with red illuminated lcd display. Radio has a wooden body, metallic buttons and antenna. Isolated on white background."

These are the words that have been used to describe radio by some of the most widely recognized national brands and large advertising agencies.  During the 40th Annual Fall Broadcast Management Conference and the 16th Annual Power of Urban Radio Forum, speakers and panelists discussed radio’s strengths, future as well as what radio can do to help advertisers address their challenges.

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Auto Stays On Course with Radio

Colorful Cars Inventory. Dealership Cars in Stock 3D Illustration. Aerial View.

Radio plays an important role for the auto industry both in-dash and for sales.  According to the Infinite Dial 2016, of those adults 18+ who had driven/ridden in a car in the past month cited AM/FM radio as their most used in-car device – specifically 84% general market Adults 18+, 80% African-Americans 18+, 79% Hispanics 18+ and 77% of Adults 18-34.  When it comes to sales, radio is a steadfast component of auto sales.

For the past five years, radio’s share of U.S. auto dealers’ ad spend has remained consistently strong, while other traditional media have experienced extensive declines – especially when compared to spending in 2002.

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