The majority of shoppers today search before purchasing any product. They look for product information, compare prices and brands. Does radio, as an advertising medium, drive that search or influence online behavior? That question is often posed to us at the Radio Advertising Bureau (RAB) by advertisers, agencies and our members.
Radio is the top reach medium – reaching consumers everywhere they go and throughout their day. It delivers a strong return on investment. When radio is part of a media-mixed campaign, it improves brand awareness – it’s the quintessential complementary medium. And yes, now we have quantifiable proof that Radio Does Drive Search!
Continue reading “Radio Does Drive Search”
Throughout the course of history there have been numerous audio and portable audio devices that allowed listeners to take their content with them wherever they went. On July 27, an announcement was made that may have surprised some people – Apple revealed that it was discontinuing the iPod nano and shuffle. These two products should receive some recognition because they made audio history and forever changed how people take audio with them.
Continue reading “An Important Audio Device”
It doesn’t matter what state or city you are in or even the street you are on, smartphones are everywhere. Smartphones have become an item that you can’t be without. Think of the last time you forgot your phone. Did you get that sick and almost lost feeling, like you were disconnected from everything? It’s even harder when you live in a city where you commute using public transportation? You have no choice but to read the signage on the bus or trains and even worse, look at people!! Yikes.
OK, well maybe that’s a bit extreme, but I’m certain that brought at least a chuckle! The point is that the smartphone doesn’t replace everything in a consumer’s life, but it does complement it. Similarly, streaming or online radio complements broadcast radio.
Continue reading “Over-the-Air Radio Dominates —
Complemented by Streams”
During the recent Association of National Advertisers’ (ANA) 2017 Media Conference, Marc Pritchard, Chief Brand Officer at P & G, challenged CMOs to demand transparency from their digital media partners by eliminating ad fraud and making sure that the ad purchased actually reaches the intended consumer. Little to no audited proof of ad delivery should be considered unacceptable.
Continue reading “Radio. No Secrets Here.”
The line that separates media and marketing is blurring as advertisers continue to reach their target audiences across devices and platforms. While some media are struggling to find ways to best serve advertisers in their quest, radio is providing them with alternative solutions. Continue reading “Radio’s Digital Growth Drives
Local Market Business”