“I’m a purple person.” “I prefer basic black.” “I like to wear bold colors.” People have distinctive tastes and preferences when it comes to clothing or accessories. These preferences are personal, similar to that of radio listening, and similarly, music choice.
A researcher at Heriot-Watt University in the U.K. studied over 36,000 participants’ ratings of 104 music styles and found a direct correlation to their personalities. The study showed that heavy metal music fans are normally calm and comfortable around others, while classical music lovers are often shy and creative. Hard-working and outgoing would be words to describe pop and country music listeners. The relationship between radio and the listener has always been an emotional one but what they listen to is not just personal, it is an extension of who they are.
Continue reading “There’s Something for Every Ear”
Family. Culture. Music. Language. Diversity. All of these words describe a group with a 2017 estimated buying power of $1.7 trillion – Hispanics. And the best way to reach this group is with radio.
Continue reading “Radio and the Diversity of Hispanics”
“It’s Saturday night, about time to go. Got my white leather jacket and a neon soul. Once I turn on the radio I’m ready to roll.” Those lyrics from Maren Morris’ “80s Mercedes” resonate with everyone. Who doesn’t know that feeling of getting in the car, turning the radio on and listening to your favorite songs? Continue reading “Radio Rules the Road”
According to Statista, there will be well over 220 million smartphone users by the end of 2017. These users will engage with radio in various ways – texting, downloading or just listening in.
Continue reading “Radio + Smartphone = Constant
Isn’t it amazing how sometimes you hear a portion of a song on the radio and the tune just stays in your head? You find yourself humming, tapping or just moving your head to the beat even when you’re nowhere near a radio – but you just learned a new song. That, my friends, is the power of radio – learning about new music.
Continue reading “Music is Good for You”
We look forward to each time Nielsen releases another quarterly issue of their Total Audience Report. It provides the entire ad community with a perspective on shifts and changes in media usage. But it is of no surprise that our interest is about radio’s usage.
The Q2 2016 Nielsen Total Audience Report noted that, in a three-year comparison, the number of radio stations that an adult tunes into has grown. Radio delivers content, whether it is in the form of talk, news, sports or music, and listeners tune in to find it. Based upon this report, the average number of radio stations tuned in by adults every month is 7.1.
Continue reading “People tune in and listen and listen