By now, the hustle and bustle of holiday shopping is reaching a crescendo for many of us. With aching backs and feet from all the window shopping for ideas to shopping in-store, there is nothing better than sitting down for a good meal.
There are numerous dining options for consumers – from quick-serve to fast casual to sit-down restaurants. With all of these options, enticing their taste buds can be a difficult challenge. How do you reach consumers that are on-the-go or right before they are about to shop? With radio, of course.
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Thanksgiving’s arrival marks the start of the holiday season and the sounds of holiday music can be heard on the streets, at retail and on the radio, and that’s in part because holiday music is known to improve one’s mental spirits. Whether it be the positive memories that arise from hearing many of the classic songs or the simple spirit of the season, holiday music gets us in the celebratory mood.
Approximately 240 AM/FM radio stations across the country flip formats to all-holiday music immediately after Thanksgiving. Some start even earlier and the impact of holiday music listening has numerous positive effects of holiday shopping.
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