Radio + Smartphone = Constant
Companion

According to Statista, there will be well over 220 million smartphone users by the end of 2017.  These users will engage with radio in various ways – texting, downloading or just listening in.

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Companion”

If Reach is the New Black, Then
Radio is Red Hot!

There has been a lot of press lately regarding reach.  Most recently, an article by Andy Sippel, svp at Advertiser Perceptions, a business intelligence firm serving the global advertising industry, used the phrase regarding reach being the new black.  If that is the case, then radio is red hot! Continue reading “If Reach is the New Black, Then
Radio is Red Hot!”

Brand Sales After the BIG Event

An average of 111.3 million people watched Super Bowl LI on network TV and there were 190.8 million social media interactions, according to Nielsen.  The average cost to advertise was $5 million for a 30–second spot.  That’s a particularly high cost – especially when the impact of Super Bowl ads to influence brand purchase is minimal.

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Watches, Bracelets and Rings – Oh My!

Jewelry on window display

You’ve all heard about radio’s incredible reach and its ability to create relevant imagery in a person’s mind.  Did you know that radio is great at selling shiny new objects, too?  Yes, it can help to sell watches, earrings, bracelets and rings – oh my! According to National Jeweler.com, the holiday sales are off to a strong start.

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