Is Radio Ready for 2018’s Political Advertising Bonanza?

Today’s blog post is courtesy of Gordon Borrell, CEO, Borrell Associates

A radio owner yawned the other day when I told him about the record year ahead for political advertising — $8.5 billion in all, and all headed for local markets. “We have music stations,” he said… “Political isn’t really something we pursue.”

I’m sure people who listen to music are also voters. And I’m pretty sure that, in a world where big bucks are being thrown at persuasion marketing, radio’s personal connection with listeners makes it perhaps the most persuasive medium.

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Ad Fraud Isn’t Possible
in Live Broadcast Radio

Studio microphone stand on background sign light ON AIR. 3d illustration

Throughout 2016, data became more and more important in advertising – finding out the who, what, where and why.  So what happens if the data you receive comes into question?  Articles like this one from Advertising Age and The New York Times only adds to that concern.

Continue reading “Ad Fraud Isn’t Possible
in Live Broadcast Radio”

Radio – Part of the Local Community

Multi Ethnic People Holding The Word Community

Radio, the top reach medium, provides news, traffic, music to the over 247 million listeners every week.  Radio delivers content that listeners want wherever and whenever they want it, but radio is also more than that.  Radio is part of the community.

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