Author: Annette Malave, SVP/Insights, RAB
At Nielsen’s recent Consumer 360, the theme was Confronting What’s Next. There were discussions and presentations on reaching multicultural audiences, using data, artificial intelligence, building brands and more.
There was a lot to be learned from each of the panelists and brand presentations. But, keeping true to the core of the event, it all boiled down to understanding and reaching the consumer. More importantly, it was clear that this is the age of the consumer. The consumer is in control, and wants and expects to be heard. The consumer is at the center of it all.
Continue reading “The Consumer Is At the Center of It All”
Photo courtesy of Tammy Greenberg
Author: Annette Malave, SVP/Insights, RAB
On May 29, Starbucks closed over 8,000 company-owned stores for anti-bias training. This closing was prompted by a racial-bias incident which took place in April. Since that time we have all watched Starbucks working hard to protect its brand and maintain the strong connection they have with their consumers as a “third destination between home and work.” This connection is the very essence of their business model according to their website: “We make sure everything we do honors that connection – from our commitment to the highest quality coffee in the world, to the way we engage with our customers and communities to do business responsibly.”
Using videos as the training platform, Starbucks employees (or “partners”) heard from Starbucks Chairman Howard Schultz and board member Mellody Hobson. Also on the agenda was Common, a well-known hip-hop artist, actor and activist — underscoring the value that a respected personality/celebrity from the community brings.
Continue reading “It’s About the Connection”
The practice of listening to the home town team on the radio and watching the game on TV is as alive and well today as it ever was. The connection formed between the radio broadcaster and the listener is extraordinary! This is a trusting relationship only radio can provide. This connection can drive sales and help to build your brand.
The big game is a big deal for radio stations and it is here next weekend! And you can bet everyone across the country will be tuning in to hear the Pats and Eagles play-by-play. Westwood One will cover the game nationally. Listeners coast-to-coast can hear the game called by their favorite announcers including Kevin Harlan and Boomer Esiason, and this year also includes Hall of Fame reporter Ed Werder. Local announcers in Boston and Philadelphia include WBZ’s Bob Socci and Scott Zolak, and WIP’s Merrill Reese and Mike Quick.
Continue reading “The Big Game and Radio”
July 4th. On this day 271 years ago, the Declaration of Independence was signed. In commemorating the occasion, we celebrate our collective patriotism and most importantly, remember all those who have and continue to protect and serve our country.
During this holiday like so many others, radio stations across the country will celebrate, honor and recognize those who have served and continue to serve – both overseas and in our communities. Radio as a live and local medium has the ability to bring listeners of like minds, passions, interests and lifestyles together. Radio celebrates with its listeners every day.
Continue reading “Celebrate with Radio”
In case you missed it, read this commentary on youth and radio personalities. Despite what some may think about youth and their communication via texts, half sentences, pictures and emoji’s, the human voice is still important. And not just any voice, but the voice of a broadcast radio personality.
If you overheard a conversation and someone was referencing Mike and Patti, Letty B., Tad and Melissa or Ana Alicia, you might think that they were mentioning the names of friends. Well, you are close. The names listed here are of those that seem like a friend to people on a daily basis – at least to listeners. These are just some of the names of broadcast radio on-air personalities.
Continue reading “The Personality Connection”
According to Statista, there will be well over 220 million smartphone users by the end of 2017. These users will engage with radio in various ways – texting, downloading or just listening in.
Continue reading “Radio + Smartphone = Constant