Radio on Main Street Podcast Featuring John Ellis of Ellis & Associates

One year ago, at CES in Las Vegas, RAB President & CEO Erica Farber sat down with John Ellis of Ellis & Associates, to discuss one of Radio’s most important business categories – automotive.  John is an author and futurist and is an expert in big data and how it will change business models.

Reconnecting at this year’s CES, they sat down once again to pick up on the conversation about the continued relationship between broadcast and the automotive industry.

Radio on Main Street Podcast Featuring Richard Oatman, President of First Person Advertising in Kansas City

In this edition, Erica Farber, President and CEO of the RAB speaks with Richard Oatman, President of First Person Advertising based in Kansas City. With a strong background in radio sales, Richard has taken that experience and put it to work on behalf of small business owners. His clients must monetize their ad investments and they hold him accountable at all times.

His message for the New Year: “Every person in radio station management needs to focus on the number one reason for showing up to work every day – it is the client – and everything they do has to revolve around that.”

Radio on Main Street Podcast Featuring Radio Strategies for 2019 From Industry Leaders Across the Country

In this episode of Radio on Main Street, Erica Farber, President and CEO of the Radio Advertising Bureau, sat down with some of radio’s leaders, who represent markets and companies both large, medium and small, to talk about their strategies for driving revenue growth in 2019. They talk about their plans to optimize marketing initiatives and explore new sales channels and tie it all together with real-time customer support that builds lasting customer relationships.

We hope you enjoy this special edition and even pick up some thoughts and ideas you can implement within your own companies and radio stations.

Radio on Main Street Podcast Featuring Radio Industry Legend, Jerry Lee, President of Spot Q Services

The term living legend is not always used correctly but in Jerry Lee’s case, the term absolutely applies. In this edition, Erica Farber, President and CEO of the RAB speaks with Jerry, who although is now out of radio station ownership, is still going strong.

As President of Spot Q Services, Jerry’s mission for 2019 is also a parting gift to the industry. His goal is for every radio station in the country to air great commercials.

Radio on Main Street Podcast Featuring Gordon Borrell, CEO of Borrell Associates

In this edition, Erica Farber, President and CEO of the RAB speaks with the local media industry’s leading analyst Gordon Borrell, CEO of Borrell Associates.

With the year coming to a close Erica wanted to catch up with Gordon to hear his thoughts on how local business fared for the year, the sales opportunities in 2019, and the real key for radio’s success.

Radio on Main Street Podcast Featuring David Bevins, Chief Operating Officer for Connoisseur Media and Co-Chair of RAB’s Sales Advisory Committee

In this edition, Erica Farber, President and CEO of the RAB speaks with David Bevins, Chief Operating Officer for Connoisseur Media and the co-chair of the RAB’s Sales Advisory Committee.

From pre-call qualifications with potential new advertisers to sellers becoming more of a consultant or advisor to local businesses, David is looking forward to using what they learned from this year into a strong 2019.  With competition at an all-time high, he believes radio sellers are the sustaining resource as the one person who cares so much about local businesses.