Radio on Main Street Podcast Features Allen Ginsberg Sharing Insights On
The Power Of Data For Radio

In this podcast Tammy Greenberg, from RAB’s  Business Development team is joined by Allen Ginsberg, President of Allen Ginsberg Associates.

A big fan of radio, Allen advises us as an industry to continue to sell radio as a local media, a targeted media, a genre media and to find a digestible way to share data that proves it works to drive sales.

Radio on Main Street Podcast Featuring Insights from Borrell Associates’ 2017
Local Online Advertising Conference.

RAB’s Senior Vice President of Professional Development Jeff Schmidt reports from the Local Online Advertising Conference 2017 held recently in New York City. Jeff is joined by broadcast executives Vince Benedetto, Bold Gold Media, Tim Murphy, Entercom Communications, and the conference organizer, Gordon Borrell, Borrell Associates.

In this roundtable conversation, you’ll hear everyone’s thoughts and key takeaways from this year’s conference.

Radio on Main Street Podcast Featuring Key Takeaways from the ANA Media Leadership Conference

Tammy Greenberg leads RAB’s Business Development team and in this episode of Radio on Main Street, she reports from the Association of National Advertiser’s Media Leadership Conference held last week in Orlando.  Tammy is joined by colleagues from the Katz Partnership team for a unique round table conversation.  Listen in as they share key takeaways from this year’s conference and what they learned from spending three days with the advertisers and agencies that are shaping today’s media landscape.

Radio on Main Street Podcast featuring Bill Mayne, Country Radio Broadcasters

In this episode of Radio on Main Street, RAB President and CEO Erica Farber speaks with Bill Mayne, a legendary radio programmer, music industry executive and currently, Executive Director, Country Radio Broadcasters.  Bill talks about the Country Radio Seminar (CRS) and how CRS has adapted to meet the needs of a changing industry.

Radio On Main Street Podcast featuring Darren Davis, iHeartMedia

In this episode of Radio On Main Street, RAB President and CEO Erica Farber speaks with Darren Davis, President of iHeartMedia Networks and iHeartRadio.  Earlier this year at CES in Las Vegas, iHeartMedia announced the official release of two on demand services, iHeartRadio Plus and iHeartRadio All Access.

Erica and Darren talk about iHeartMedia’s broader digital strategy and how they are using technology to engage listeners across a wide variety of platforms.

Radio On Main Street Podcast featuring Paul Brenner, NextRadio

In this episode of Radio On Main Street, RAB President and CEO Erica Farber speaks with NextRadio and TagStation.com President Paul Brenner. Paul reveals the power of NextRadio in helping broadcasters track ROI, effectiveness, demographics and more, through a real-time app that activates the radio tuner built into most smart-phones.  The information it captures may help prove radio’s value and effectiveness to advertisers with real numbers.

Paul and Erica talk about how the app works from the listener’s point of view, and its immense potential to provide an information gold mine to broadcasters and advertisers.