Radio on Main Street Podcast Featuring Julie Koehn, President of Lenawee Broadcasting

Super serving the local community is one of radio’s great strengths and that super service can be demonstrated in multiple ways.  No matter the market size, providing local news, sports and information, public service programing, community activities, and just as important, developing close relationships with local businesses.

In this edition, Erica Farber, President and CEO of the RAB speaks with Julie Koehn, President of Lenawee Broadcasting. Having served Lenawee County in Adrian, Michigan for many years, Julie and her team not only understand their community, but know what it means to be a good citizen and a successful one at that.

Radio on Main Street Podcast Featuring RAB’s SVP of Digital Services,
Dave Casper

One of the hottest topics in audio today is podcasting. There are now more than 700,000 active podcasters and recent research shows that 51% of the U.S. population have listened to a podcast, with 22% of the population listening on a weekly basis.

In this edition, Erica Farber, President and CEO of the RAB speaks with RAB’s SVP of Digital Services, Dave Casper. Representing the RAB, Dave recently attended Podcast Movement held in Orlando, Florida. This conference, that began in 2014, now welcomes over 3,000 people in attendance and focuses its content entirely on podcasting.

Radio on Main Street Podcast Featuring Brian Mayfield, EVP for Ramsey Media, Home of the Dave Ramsey Show

With the many media choices available today for the listener, it is more important than ever to truly listen to the listeners

In this edition, Erica Farber, President and CEO of the RAB speaks with Brian Mayfield, EVP for Ramsey Media a division of Ramsey Solutions and home of the Dave Ramsey Show.  Brian shares how important it is to consistently test and measure your content against the audience to ensure that what you’re producing is relevant and fresh.  He also stresses the importance of matching the right advertisers with your content.

Radio on Main Street Podcast Featuring Greg Strassell, SVP Programming for Hubbard Radio

One of Radio’s greatest strengths is talent, and talent are defined as those both on the air as well as those off the air.

In this edition, Erica Farber, President and CEO of the RAB, speaks with Greg Strassell, SVP Programming for Hubbard Radio. Having competed with and observed the Hubbard Radio culture, he now plays an integral role within Hubbard, which is dedicated to their brands, the communities they serve and the individuals that work within the company.

Radio on Main Street Podcast Featuring Brad Deutsch, Principal of the Law Firm Garvey Schubert Barer, P.C.

Whether it be claims stated in an ad, contest rules, required paperwork for political to social media and posting photos online, the one question that always must be asked is, is it legal?

In this edition, Erica Farber, President and CEO of the RAB speaks with Brad Deutsch, Principal of the law firm Garvey Schubert Barer, P.C. Lawyers have a lot in common with sellers. It’s their job to identify and understand their client’s needs and objectives and in turn deliver results. As we will hear, it doesn’t take a lot of energy to be legally compliant and an ounce of prevention is often the best way to go.

Radio on Main Street Podcast Featuring Brian Wieser, Global President, Business Intelligence, GroupM

The advertising industry, like the radio industry, is focused on continuing to gather and analyze actionable marketplace intelligence to provide their clients with insights and intelligence on markets,  audiences, partners and platforms to name a few.

In this edition, Erica Farber, President and CEO of the RAB speaks with Brian Wieser, Global President, Business Intelligence, GroupM.  Highly regarded in the marketing, media, advertising and technology fields as a research analyst, Brian joined GroupM earlier this year to provide insights that will help their clients continue to grow.