Radio on Main Street Podcast Featuring Donald Miller, CEO of StoryBrand and New York Times Bestselling Author

In this edition, Erica Farber, President and CEO of the RAB speaks with Donald Miller, CEO of StoryBrand and New York Times bestselling author. His latest book entitled Building a Story Brand stresses the importance of clarifying messages so customers will listen, reinforcing the message that the words we use matter.

In the podcast they discuss how storytelling will transform the way we talk about our brands and the unique value we bring to our advertising partners.

Radio on Main Street Podcast Featuring Craig Swagler, General Manager of CBS News Radio Network

News by definition is meant to inform and provide all of us with information we need to make the best possible decisions we can that affect our lives and our communities.

In this edition, Erica Farber, President and CEO of the RAB, speaks with Craig Swagler, General Manager of CBS News Radio Network. They discuss the state of news in general and its importance in radio today.

Radio on Main Street Podcast Featuring Ralph Martin, Music Education Coordinator for the Vacaville Christian School’s Radio Conservatory

This past week, April 21 to 28, a little known but exciting part of radio’s landscape was celebrated – it was high school radio week.  With multiple high school stations broadcasting across the country, Erica Farber, President & CEO of the RAB, connected with Ralph Martin, Music Education Coordinator for the Vacaville Christian School’s Radio Conservatory where for the last four years they have officially been broadcasting 24/7 KVCB, 100.9 FM in Vacaville, California, a town located about halfway between San Francisco and Sacramento.

In honor of this special occasion, the station had just come off a live 24 hour marathon inviting local bands and broadcast alumni alongside their current student broadcasters.  As we think about the next generation of broadcasters, Ralph shares that “our kids are going to be OK.”  It’s a positive outlook on the future of broadcasting and the future of our society in general.  If you want to hear for yourself, you can stream the station at kvcb-online.com and click “Listen Live.”

Radio on Main Street Podcast Featuring Charlie Sislen, Partner of Research Director Inc.

In this edition, Erica Farber, President and CEO of the RAB speaks with Charlie Sislen, Partner of Research Director Inc. With a focused approach they work with  programming and sales departments at radio stations to help them interpret their ratings, turn their data into knowledge and turn that knowledge into revenue.

In this podcast they discuss the importance of research, how to understand research, and how to use research to help radio tell its great story.

Radio on Main Street Podcast Featuring Paul Brenner, President of Tag Station and NextRadio

In this edition, Erica Farber, President and CEO of the RAB and Paul Brenner, President of Tag Station and NextRadio reconnect. We have heard a lot about FM chips in mobile devices but there is much more going on at NextRadio. Paul and his team provide stations with analytics to help advertisers and agencies capture ROI.

In this podcast they discuss how NextRadio has shifted gears and the current opportunities available for radio.

Radio on Main Street Podcast Featuring Seth Resler, the Digital Dot Connector for Jacobs Media Strategies

One of the big stories that continues to dominate the news is regarding Facebook and the disclosure that a third party British consulting firm used the social network to gather data on millions of people and in turn use that data for strategic communication for the electoral process.

With social media playing a large role in radio’s promotion and marketing efforts Erica Farber, President & CEO of the RAB thought it was a good time to reconnect with Seth Resler, the Digital Dot Connector for Jacobs Media Strategies.  Seth believes that Facebook’s problems are absolutely going to impact radio and to expect major changes in the future from this social media giant