Radio on Main Street Podcast Featuring Louis Jones, EVP, Media & Data Practice at the 4A’s

In this edition, Erica Farber, President and CEO of the RAB speaks with Louis Jones, EVP, Media & Data Practice at the 4A’s.  The 4A’s was founded as a national trade association representing advertising agencies.  Today they provide counsel to members on everything from new business development to succession planning to media transparency.

In this podcast they discuss the 4A’s mission, the state of the agency business and one of the most important ingredients for success – relationships.

Radio on Main Street Podcast Featuring Michael O’Shea, President and CEO of Amaturo Sonoma Media Group

In this edition of Radio on Main Street, Erica Farber, President & CEO of the RAB speaks with Michael O’Shea, President of the Amaturo Sonoma Media Group located in Santa Rosa, California. About a month ago, this area of Northern California was hit by devastating fires that took multiple lives and left thousands and thousands without homes.

In this podcast they discuss what this experience was like for a local broadcaster and the importance of how radio truly matters in meaningful and impactful ways for local communities.

Radio on Main Street Podcast Featuring Arica McKinnon Director of Client
Solutions, Local Media Analytics
at Nielsen

In this edition, Erica Farber, President and CEO of the RAB speaks with Arica McKinnon, Director of Client Solutions, Local Media Analytics at Nielsen. Research is important on many levels. It allows a station the opportunity to learn more about its listeners and it can help to tell a station’s story to an advertiser. Having access to strong local data especially in small or medium markets is not always feasible.

In this podcast they discuss how, Nielsen, through their media analytics division is now providing affordable analytics for local stations and the four key benefits they provide.

Radio on Main Street Podcast Featuring Andrew Curran, President & COO of
DMR Interactive

In this edition, Erica Farber, President and CEO of the RAB speaks with Andrew Curran, President & COO of DMR Interactive. The company focuses on developing performance driven marketing campaigns for broadcasters and in doing so they look at what drives radio consumption.

In this podcast they discuss a key driver of radio’s audience which is employment and that opens up a lot of possibilities for both the content side and the revenue side.

Radio on Main Street Podcast Featuring Dr. Tony Alessandra

If finding and keeping qualified sales talent is a challenge for you, you’re not alone.  Author, and talent consultant, Dr. Tony Alessandra says if the people you hire have the right aptitude and the attitude, you can make it work.

Jeff Schmidt, who leads our professional development at the RAB had a chance to talk with Dr. Alessandra to understand how to uncover the right attitude and aptitude.  There are simple and effective ways to find what you’re looking for.

Radio on Main Street Podcast Featuring Sharon Tinsley, President of the Alabama Broadcasting Association

Part of the mission at the RAB is help attract new talent to the medium of radio but one of the areas that is the most challenging is attracting people interested in the engineering side of the business.

In this episode of Radio on Main Street, Erica Farber, the President and CEO of the RAB sits down with Sharon Tinsley, the President of the Alabama Broadcasting Association. As part of the ABA, they have an engineering Academy that provides technical classes from basic radio and television engineering to advanced radio broadcasting engineering. These programs are specifically designed for those interested in having an understanding of the technical side of the business as well as in-depth training to include such topics as equipment layout, installation, maintenance and much more. And these classes are available to anyone in any part of the country.