In this episode of Radio on Main Street, RAB’s Senior Vice President of Professional Development Jeff Schmidt sits in for Erica Farber and visits with Borrell Associates CEO, Gordon Borrell. Borrell Associates is a research firm that tracks and analyzes trends in local advertising. In this week’s podcast, Gordon talks about the opportunities for radio in local online advertising, the forecast for local online in 2017 and emerging opportunities in the coming year for advertisers and broadcasters.
This week, we sit down for a look at the year ahead with Tom Buono, Founder and President of BIA/Kelsey, a local marketing and advertising research and management consulting company.
RAB’s Dave Casper caught up with Tom following the release of their 2017 Local Advertising forecast. You’ll hear what’s on the horizon for local media, BIA/Kelsey’s forecast for Radio and trends to watch for in 2017.
In this episode, RAB President and CEO Erica Farber talks with Beth Neuhoff. Beth is the CEO of Neuhoff Media. She sat down with Erica following the recently held Rising Through Ranks where Beth shared her thoughts on having difficult conversations.
In this episode, RAB President and CEO Erica Farber speaks with Ruth Gaviria. Ruth is the CMO of Entercom Communications. She is a passionate marketer who brings tremendous brand management and media expertise to her trailblazing role at Entercom. You’ll hear directly from her – how radio’s local connections combined with smart integrated marketing across all platforms, and flawless implementation are encouraging advertisers to get to know radio and ensure it’s in their total media strategy.
In this episode of Radio on Main Street, RAB President and CEO Erica Farber sits down at the recently held Morning Show Bootcamp with Seth Resler. Resler is the Digital Dot Connector at Jacobs Media. He’s a podcasting veteran with extensive experience in online marketing. In his conversation with Erica, he talks about who is right for podcasting, how to go about doing it and explains how the medium is monetized.
In this episode of Radio on Main Street, RAB President and CEO Erica Farber speaks with Susan Larkin. Susan is the Regional Vice President at Cox Media Group. She leads her teams in Orlando and Jacksonville by example and sets the tone for an authentic, kind and collaborative organization. You’ll hear directly from her – how vision, trust and recognition matter when it comes to leadership and why radio especially matters to our listeners.