Radio on Main Street Podcast
Featuring Abbie Korman of
Impact Marketing & Promotions

In this episode of Radio on Main Street, Erica Farber, President & CEO of the Radio Advertising Bureau speaks with engagement, marketing and radio expert Abbie Korman, who is also head of her own company Impact Marketing & Promotions.

One of radio’s strengths is the connection air personalities have with their listeners, something of great interest to advertisers. During this podcast Abbie discusses the importance of DJ endorsement campaigns and provides some insight as to what works and, just as important, what doesn’t work.

The Radio on Main Street Podcast
Featuring Thom Callahan of the
Southern California Broadcasters Assoc.

In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Thom Callahan, President of the SCBA, the advocate for AM/FM Radio and its digital platforms in Southern California.

The SCBA and Nielsen Audio recently collaborated on an in-depth study showcasing broadcast radio’s ability to reach and motivate auto buyers, titled The Automotive Path to Purchase study.

In this podcast Thom and Erica discuss some interesting findings that are sure to help boost radio’s status with automotive clients and agencies and encourage them to make broadcast radio a larger part of their media plans.

The Radio on Main Street Podcast
Featuring Thomas Hawing, Multicultural
Supervisor with MediaCom

In this episode of Radio on Main Street, Annette Malave, who leads RAB’s Insights team and its multicultural efforts,  speaks with Thomas Hawing, Multicultural Supervisor with MediaCom – the content and connections agency – a GroupM company.

Annette and Thomas discuss the nuances of reaching multicultural radio listeners.  Thomas also recalls some of the successes that he has experienced and touches on the importance of good marketing partnerships. You’ll also get some great advice on how radio can continue to help clients succeed with the medium.

The Radio on Main Street Podcast
Featuring Mitch Bennett
of Fitzgerald & CO

In this edition of the Radio on Main Street Podcast, RAB President & CEO Erica Farber talks with Mitch Bennett, Executive Creative Director of Fitzgerald and CO based in Atlanta.

Mitch is responsible for the creative on such iconic brands as Coca-Cola and the award winning “Long Story Short” campaign for Quikrete, just to name a couple.

The Radio on Main Street Podcast
Featuring Mel Phillips, Legendary Radio Programmer, at the WRKO 50th Reunion

In this episode of the Radio on Main Street podcast, Erica Farber, President and CEO of the Radio Advertising Bureau, sits down with an old friend, Mel Phillips, at WRKO/Boston’s 50th reunion party held the weekend of June 2nd.

Mel is a legendary radio programmer and author. Here he shares some interesting WRKO history as well as his own insights into radio’s relevance today.

The Radio on Main Street Podcast,
featuring Barbara Floyd Jones, Senior Manager of National Home Ownership Programs for NeighborWorks America

This Radio on Main Street podcast shines a spotlight on an organization dedicated to improving and strengthening communities across the country by creating opportunities for sustainable home ownership.  What does that mean you may ask?  Well take a listen as Tammy Greenberg, who leads RAB’s business development efforts, speaks with Barbara Floyd Jones, Senior Manager of National Home Ownership Programs for NeighborWorks America.

During this podcast, you will learn about the benefits and resources consumers have access to through NeighborWorks Organizations and the role that radio plays in educating and inspiring listeners to consider home ownership.

June is home ownership month, so there couldn’t be a more perfect time for this conversation.