The passing of Black Friday and Cyber Monday marks the advent of all things holiday – songs, shopping, gift giving, visiting, entertaining and stress. Yes, holiday stress syndrome is a real thing.
The stress of the holiday season can cause people to get sick with a cold, virus or just feeling run down. According to a recent article on MSN, more people go to the emergency room during the holidays than any other time of the year. With all of the running around that traditionally occurs during this season, consumers will find themselves under the weather — leading to visits to their local doctor.
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Thanksgiving’s arrival marks the start of the holiday season and the sounds of holiday music can be heard on the streets, at retail and on the radio, and that’s in part because holiday music is known to improve one’s mental spirits. Whether it be the positive memories that arise from hearing many of the classic songs or the simple spirit of the season, holiday music gets us in the celebratory mood.
Approximately 240 AM/FM radio stations across the country flip formats to all-holiday music immediately after Thanksgiving. Some start even earlier and the impact of holiday music listening has numerous positive effects of holiday shopping.
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During this time of the year, consumers are thinking about gift ideas for their loved ones. According to a November survey by Prosper Insights & Analytics™, jewelry is on the top ten list of gifts that will be given this year. It is also one of the gifts that consumers want to receive – 22% of respondents want jewelry as a gift.
Who are these jewelry gift givers? According to 2017 GfK/MRI data, adults 18+ who purchased a fine jewelry item as a gift for someone else, 81% listen to AM/FM radio. Among those adults who purchased fine jewelry for themselves, 78% are AM/FM radio listeners.
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With the arrival of Fall, a shift began. Stores have long been prepped displaying décor for fall holidays and Halloween. Sadly, it is just a matter of time before holiday ornaments and decorations are available for purchase as well.
Although some of the things that people do may change with the start of new seasons, there are other things that won’t – like listening to the radio.
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Labor Day – While its origins are based on the creation of a day to celebrate and honor the work of trade and labor organizations, it means something very different today. Labor Day is considered a day of rest and unofficially marks the end of summer, barbecues, days at the beach and summer sports.
Labor Day and every day, radio will be there to entertain, inform and keep listeners company. Radio will be tuned in in-car to provide weather and traffic details. Radio will be present at barbecues, parties and family reunions, providing music and entertainment.
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Sports fans are amazing! They will go to an event to watch “their” team play – whether it is 102 degrees or 2 degrees – they are there. They identify with their teams and according to research on the subject, one professor of psychological and brain sciences was quoted as saying: “A huge part of who they are, where they derive a lot of their positive and negative affect, is from what their team is doing.”
Sports fans are very similar to radio listeners. Both groups have strong emotional connections with the person or persons they are tuned in to. So when you combine a sports fan that is also an avid radio listener, it’s a powerful combination.
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