Scale. Storyteller. Relationships.

"Digital portable clock radio with red illuminated lcd display. Radio has a wooden body, metallic buttons and antenna. Isolated on white background."

These are the words that have been used to describe radio by some of the most widely recognized national brands and large advertising agencies.  During the 40th Annual Fall Broadcast Management Conference and the 16th Annual Power of Urban Radio Forum, speakers and panelists discussed radio’s strengths, future as well as what radio can do to help advertisers address their challenges.

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Radio and Social Media – A Perfect Combination

Berlin, Germany - May 28, 2016: Apple iPhone 6s screen with social media applications Facebook, Instagram, Snapchat, Google, Youtube, Twitter, Vimeo, LinkedIn, Pinterest, Tumbl etc.

Radio is the original social medium. It’s always been the connector between the community and listener, and at the top of that connection is the radio personality who guides the conversation. But that connection also extends well beyond the broadcast. Naturally, it moves from traditional media to social media and back again.

Listeners are passionate about their radio stations, the on-air personalities on those stations that speak to them every day and the impact that radio has on their lives. And there’s no better proof than hearing directly from a radio listener. A recent piece in our “Matter of Fact” newsletter detailed just one listener’s story.

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