Reaching Sports Fans with Radio

Sports fans are amazing!  They will go to an event to watch “their” team play – whether it is 102 degrees or 2 degrees – they are there.  They identify with their teams and according to research on the subject, one professor of psychological and brain sciences was quoted as saying: “A huge part of who they are, where they derive a lot of their positive and negative affect, is from what their team is doing.”

Sports fans are very similar to radio listeners.  Both groups have strong emotional connections with the person or persons they are tuned in to.  So when you combine a sports fan that is also an avid radio listener, it’s a powerful combination.

Continue reading “Reaching Sports Fans with Radio”

There’s Something for Every Ear

“I’m a purple person.”  “I prefer basic black.”  “I like to wear bold colors.”  People have distinctive tastes and preferences when it comes to clothing or accessories.  These preferences are personal, similar to that of radio listening, and similarly, music choice.

A researcher at Heriot-Watt University in the U.K. studied over 36,000 participants’ ratings of 104 music styles and found a direct correlation to their personalities.  The study showed that heavy metal music fans are normally calm and comfortable around others, while classical music lovers are often shy and creative.  Hard-working and outgoing would be words to describe pop and country music listeners.   The relationship between radio and the listener has always been an emotional one but what they listen to is not just personal, it is an extension of who they are.

Continue reading “There’s Something for Every Ear”

Sports Radio Knocks It Out
of the Park for Fans

“There’s nothing like listening to my Red Sox on the radio outdoors or in the car.”

 “I listen to play- by-play more than watch games on TV since I do not have cable anymore.”

 “I enjoy the freedom of listening to the radio for sports programs as it allows me the freedom to be outside working on various projects.”

 “Announcers are funny. Commercials seem less intrusive and I don’t mind the interruption as much.”

These are just a few of the quotes we grabbed from an informal online survey regarding Sports Radio listening habits — sports radio simply works and works hard for those that are passionate about sports.  It’s not just the “big” games, it’s every game.  It’s the conversation, it’s the debate, it’s the voices, it’s the surprise, delight, defeat, and it’s simply the passion for sports that fuels the beast.

Continue reading “Sports Radio Knocks It Out
of the Park for Fans”

Radio + Smartphone = Constant
Companion

According to Statista, there will be well over 220 million smartphone users by the end of 2017.  These users will engage with radio in various ways – texting, downloading or just listening in.

Continue reading “Radio + Smartphone = Constant
Companion”

Radio Connects and Colors

technology and lifestyle concept: Hipster with beard and checked shirt holding a smartphone with radio app on the screen

Over 247 million people tune in to radio every week.  Their reason for tune-in varies; it may be to find out about the weather or to get traffic and transit updates.  Whatever the reason, they all have one thing in common – they listen because of the connection they have with the radio station and the personalities on that station.  During Advertising Week, radio’s ability to “provide a personal connection with listeners that no one else does” and “color a blank canvas” for sports fans was discussed during two separate sessions: “Let Us Entertain You” and “Huddle Up – Radio Sets the Score,” each moderated by RAB president and CEO Erica Farber.

Continue reading “Radio Connects and Colors”