GROWTH

The Radio Advertising Bureau, along with 2,600 attendees made up of senior marketers and their agency and media partners, descended on Orlando last week for the Association of National Advertisers’ annual Masters of Marketing conference.   This annual confab is aptly titled GROWTH each year, and for three full days chief marketing officers from the nation’s largest advertisers deliver meaningful presentations where they share real-time case studies from their brands.

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Reach Pet Owners with Radio

Have you ever noticed that when you speak to someone who has a pet, they speak of the pet as if it were a child? People are as passionate and emotionally connected with their pets as they are with their human relatives (sometimes even more). They buy only the best for their pets.

It’s no surprise that the 2017 pet industry is estimated at $69.4 billion dollars according to the American Pet Products Association (APPA). That figure is comprised of food, supplies/over-the-counter medicine, vets, grooming and boarding, and even live animal purchases.

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Radio on Main Street Podcast Featuring
Brad Deutsch and Erwin Krasnow,
Creators of RAB’s Political Advertising Handbook

In this episode of Radio on Main Street, Annette Malave, who leads RAB’s Insights team, speaks with Brad Deutsch and Erwin Krasnow owners with law firm Garvey Schubert and Barer. Brad and Erwin are also the two attorneys that recently updated the Political Advertising Handbook and created the Political FAQ housed on RAB.com and available to RAB members.

With political advertising now a standard and consistent ad category, it is more important than ever for salespeople in radio to be completely aware of and familiar with political advertising rules. During this podcast, Annette discusses with Brad and Erwin some of the nuances of those political ad rules and share what radio stations and sellers need to know.

Radio on Main Street featuring
Ryan Higbie from XAPP Media

In this episode, we go back to the Westwood One Podcast stage at the Radio Show in Austin where RAB SVP of Digital Services, David Casper talks with Ryan Higbie, Vice President of Sales and Solution Services from Xapp Media.

David and Ryan talk about smart speakers and emerging interactive voice technology, the differences between platforms like Amazon’s Alexa and Google Home and what broadcasters need to know right now about making sure their audio brands are well positioned to take advantage of this new technology.

Wall Street Weighs In On Radio

Jim Cramer, host of CNBC’s Mad Money weighed in on the most talked about radio merger – Entercom and CBS.  During this episode, Cramer provides an in-depth analysis of the merger.  He refers to it as a “transformational deal for Entercom” giving Entercom “a lot more heft –  it will make it the #1 creator of local content in America.”  He goes on to say that the new Entercom will  become the second largest radio company in America.

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Top 10 Radio Show Takeaways

This year’s Radio Show delivered information, insights and entertainment. But above all, it clearly demonstrated a reminder that partnerships among our industry and with our advertising community are stronger than ever and remain critically important.

Over the course of three days, a lot was shared, presented and stated.  So, here is a brief recap of what everyone should know in the form of a Top 10.

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