Today’s blog post is courtesy of Jim Higgins, President, Chief Operating Officer, United Stations Radio Networks; co-author and contributor: Matthew Warnecke, Senior Account Executive, United Stations Radio Networks
As audience behaviors expand, contract, and realign, much time is taken up with the search for the latest answer to age-old marketing questions. Namely, where are the consumers? How can we reach them? What are their lives like? How can we do more with less?
Potential customers are now living in a media consumption world of “and,” rather than “or.” In other words, don’t put all of your commercial messaging into one media. It’s finding the right “mix” that can mean success in reaching audiences effectively. Multi‐media is the smart answer and radio/audio is a substantial part of that mix. Depending on which recent studies you look at, at least 90% of Americans listen to radio every week! Whether it’s RADAR (247M weekly 12+ listeners), or Nielsen’s Q4 Total Audience Report (280M weekly 6+ listeners), marketers can’t go wrong when they look for consumers among a universe of HUNDREDS of MILLIONS. If we look at Adults 18+, 92.5% (222.2M) tune in to radio each week (Nielsen Comparable Metrics 3Q 16). Nielsen says that is a larger number than TV, larger than PCs, larger than smartphones, larger than tablets. Read that previous sentence again.
Continue reading “Radio = Results”
Radio listeners’ emotional bond with the stations they tune into is no surprise. We’ve shared in the past the unique connection that listeners have with the personalities on those stations.
Today, the two-way conversation that radio has with its listeners extends well beyond the call-ins from years ago. Radio engages with its listeners via text, tweets, social media and even via their loyal listener database. If the concept of a database for a radio station surprises you, then read on.
Continue reading “Radio Listener Fans – A Treasure Trove of Information”
In this episode of Radio on Main Street, RAB President and CEO Erica Farber speaks with Joe D’Angelo, Sr. VP Broadcast Radio, and Rick Greenhut, Director, Broadcast Business Development from Xperi, the new parent company of HD Radio.
Joe and Rick provide updates on HD Radio and share some of the surprising highlights gleaned from the recent HD Radio Ad Study.
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The Radio Mercury Awards just announced finalists for the 2017 awards. There were 117 radio spots and campaigns nominated by a group of some of the most creative minds in the ad business. It’s amazing to imagine all of those creative minds in one room – listening to their thoughts, insights, and of course, jokes.
“Anything is possible” was the theme set for this year’s awards by Mark Gross, founder and creative director, Highdive Advertising and chief judge for the 2017 Radio Mercury Awards, and there is a video to prove it. If you haven’t already seen it, I encourage you to do so as it truly highlights all that is possible on the radio.
Creativity is not just limited to the commercials that run on the radio stations. Creativity is also seen in the numerous ways that radio goes to market to help drive traffic and awareness of brands and products for advertisers.
Continue reading “Radio – A Smorgasbord of Creativity”
In case you missed it, read this commentary on youth and radio personalities. Despite what some may think about youth and their communication via texts, half sentences, pictures and emoji’s, the human voice is still important. And not just any voice, but the voice of a broadcast radio personality.
If you overheard a conversation and someone was referencing Mike and Patti, Letty B., Tad and Melissa or Ana Alicia, you might think that they were mentioning the names of friends. Well, you are close. The names listed here are of those that seem like a friend to people on a daily basis – at least to listeners. These are just some of the names of broadcast radio on-air personalities.
Continue reading “The Personality Connection”