Prepping for Political

Today’s blog post is courtesy of Brad Deutsch, owner at Garvey Schubert Barer.

Within the advertising industry there have been many articles written about accountability, transparency and fraud as it pertains to online ads.  Those same concerns have arisen as it pertains to political advertising.

There have been numerous heated headlines about Russian-sponsored online political ads that were posted during the presidential election.   But did you know that Federal law actually explicitly prohibits foreign nationals from directly, or even indirectly, purchasing political ads?

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Tech Tunes In On FM Chip

ICYMI – Ask Maggie is a regular column on CNET that answers readers’ wireless and broadband questions. A recent post in Maggie’s advice column informs readers and shares views on the advantages of having an FM chip-enabled smartphone

Throughout the piece, Marguerite Reardon (aka Ask Maggie) comments on the advantages of the devices. She underscores the positive impact and use of having FM radio available during times of disaster – natural or not.

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GROWTH

The Radio Advertising Bureau, along with 2,600 attendees made up of senior marketers and their agency and media partners, descended on Orlando last week for the Association of National Advertisers’ annual Masters of Marketing conference.   This annual confab is aptly titled GROWTH each year, and for three full days chief marketing officers from the nation’s largest advertisers deliver meaningful presentations where they share real-time case studies from their brands.

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Reach Pet Owners with Radio

Have you ever noticed that when you speak to someone who has a pet, they speak of the pet as if it were a child? People are as passionate and emotionally connected with their pets as they are with their human relatives (sometimes even more). They buy only the best for their pets.

It’s no surprise that the 2017 pet industry is estimated at $69.4 billion dollars according to the American Pet Products Association (APPA). That figure is comprised of food, supplies/over-the-counter medicine, vets, grooming and boarding, and even live animal purchases.

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Radio – A Medium for All Seasons

With the arrival of Fall, a shift began.  Stores have long been prepped displaying décor for fall holidays and Halloween.  Sadly, it is just a matter of time before holiday ornaments and decorations are available for purchase as well.

Although some of the things that people do may change with the start of new seasons, there are other things that won’t – like listening to the radio.

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Radio Does Drive Search

The majority of shoppers today search before purchasing any product. They look for product information, compare prices and brands. Does radio, as an advertising medium, drive that search or influence online behavior? That question is often posed to us at the Radio Advertising Bureau (RAB) by advertisers, agencies and our members.

Radio is the top reach medium – reaching consumers everywhere they go and throughout their day. It delivers a strong return on investment. When radio is part of a media-mixed campaign, it improves brand awareness – it’s the quintessential complementary medium. And yes, now we have quantifiable proof that Radio Does Drive Search!

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