Radio’s sustaining presence
in American culture

Today’s blog post is courtesy of Ginny Morris, Chair and Chief Executive Officer, Hubbard Radio, LLC

Radio, as an industry, will celebrate its “first” vibrant 100 years in 2020.  The country has seen the evolution of radio over that time from a nascent technology with few users to a pervasive and ubiquitous part of American culture. We all know radio’s history, right? The AM band dominated for decades before the FM band finally found its legs, and combined, the two continue to be a solid foundation for today’s ever-evolving “audio landscape.”

Our family has been in the broadcasting business since the early 20’s. My grandfather, Stanley E. Hubbard, started with one radio station: WAMD. In our company’s 90-or-so years we have never been more excited about the radio business. Audience levels are near an all-time high of 247.4MM people 12+ every week. Radio offers a richer experience for our listeners across our digital platforms and a more dynamic environment to help our advertising partners grow their businesses.

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in American culture”

Ad Fraud Isn’t Possible
in Live Broadcast Radio

Studio microphone stand on background sign light ON AIR. 3d illustration

Throughout 2016, data became more and more important in advertising – finding out the who, what, where and why.  So what happens if the data you receive comes into question?  Articles like this one from Advertising Age and The New York Times only adds to that concern.

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in Live Broadcast Radio”

Reporting from The Attribution
Accelerator – What You Need to Know

Conversion Rate Optimisation Icon. Business Concept. Isolated illustration.

Today’s post is courtesy of Jim Spaeth and Alice K. Sylvester of Sequent Partners.  This is a follow-up post on Multi-Touch Attribution.

The Attribution Accelerator conference, sponsored in part by the RAB on November 30, confirmed that the advertising industry has pinned high hopes to a new measure of media performance, Cross-Channel Attribution modeling.

Close to 300 marketers, agency, media and research providers looked at the in’s and out’s of attribution and its traditional forbearer, marketing mix models. Marketer representatives in attendance included: Unilever, Estee Lauder, Johnson & Johnson, Verizon, Weight Watchers and Citi.  The conference was designed to generate dialogue about Return On Investment measurement and hear what marketers have experienced and need.

If you think this is just another post on ROI, it’s not.  It’s about the future of planning what media is included in the plan…or not!

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Accelerator – What You Need to Know”

The Secret Formula to Great Radio Ads

radio

What makes a great radio ad?  Is there a magic formula or do you just have to have a gift?  In today’s post, some of radio’s great creative minds share their thoughts and approach to writing great radio ads.  Have you tried their approach in the past?  Please tell us what you think about their suggestions.

“Radio is one of the few remaining mediums with captive audiences. They can’t click away from you; they can’t skip ahead. While they are driving in their car, you own their attention,” said Chris Smith, Brand Creative Group Head from The Richards Group, as he was emphasizing radio’s continued relevance as a great storytelling mechanism despite all other advertising choices.

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Watches, Bracelets and Rings – Oh My!

Jewelry on window display

You’ve all heard about radio’s incredible reach and its ability to create relevant imagery in a person’s mind.  Did you know that radio is great at selling shiny new objects, too?  Yes, it can help to sell watches, earrings, bracelets and rings – oh my! According to National Jeweler.com, the holiday sales are off to a strong start.

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Radio – Part of the Local Community

Multi Ethnic People Holding The Word Community

Radio, the top reach medium, provides news, traffic, music to the over 247 million listeners every week.  Radio delivers content that listeners want wherever and whenever they want it, but radio is also more than that.  Radio is part of the community.

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