Radio – A Medium for All Seasons

With the arrival of Fall, a shift began.  Stores have long been prepped displaying décor for fall holidays and Halloween.  Sadly, it is just a matter of time before holiday ornaments and decorations are available for purchase as well.

Although some of the things that people do may change with the start of new seasons, there are other things that won’t – like listening to the radio.

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Radio Does Drive Search

The majority of shoppers today search before purchasing any product. They look for product information, compare prices and brands. Does radio, as an advertising medium, drive that search or influence online behavior? That question is often posed to us at the Radio Advertising Bureau (RAB) by advertisers, agencies and our members.

Radio is the top reach medium – reaching consumers everywhere they go and throughout their day. It delivers a strong return on investment. When radio is part of a media-mixed campaign, it improves brand awareness – it’s the quintessential complementary medium. And yes, now we have quantifiable proof that Radio Does Drive Search!

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Wall Street Weighs In On Radio

Jim Cramer, host of CNBC’s Mad Money weighed in on the most talked about radio merger – Entercom and CBS.  During this episode, Cramer provides an in-depth analysis of the merger.  He refers to it as a “transformational deal for Entercom” giving Entercom “a lot more heft –  it will make it the #1 creator of local content in America.”  He goes on to say that the new Entercom will  become the second largest radio company in America.

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Top 10 Radio Show Takeaways

This year’s Radio Show delivered information, insights and entertainment. But above all, it clearly demonstrated a reminder that partnerships among our industry and with our advertising community are stronger than ever and remain critically important.

Over the course of three days, a lot was shared, presented and stated.  So, here is a brief recap of what everyone should know in the form of a Top 10.

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Take a Break with Radio

Labor Day – While its origins are based on the creation of a day to celebrate and honor the work of trade and labor organizations, it means something very different today. Labor Day is considered a day of rest and unofficially marks the end of summer, barbecues, days at the beach and summer sports.

Labor Day and every day, radio will be there to entertain, inform and keep listeners company. Radio will be tuned in in-car to provide weather and traffic details. Radio will be present at barbecues, parties and family reunions, providing music and entertainment.

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Reaching Sports Fans with Radio

Sports fans are amazing!  They will go to an event to watch “their” team play – whether it is 102 degrees or 2 degrees – they are there.  They identify with their teams and according to research on the subject, one professor of psychological and brain sciences was quoted as saying: “A huge part of who they are, where they derive a lot of their positive and negative affect, is from what their team is doing.”

Sports fans are very similar to radio listeners.  Both groups have strong emotional connections with the person or persons they are tuned in to.  So when you combine a sports fan that is also an avid radio listener, it’s a powerful combination.

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