Whether you read ad industry trades, online or print news, there are always articles referencing millennial influences or changes impacting boomers. However, there is very little attention paid to Generation X, which Pew Research referred to as the ‘middle child’ in a 2014 article. Sandwiched between two larger generations, Gen Xers who in 2017 are somewhere between the ages of 38-52, are a much smaller group in size and therefore are often overlooked by marketers.
According to the Bureau of Labor Statistics (BLS), Generation X spends more per household annually than any other generation – approximately $67K which is almost $20K more than what millennials spend. Additionally, they have the highest household income compared to the other generations.
So how do you reach this often over-looked and valuable generation? With broadcast radio — of course.
Continue reading “Radio speaks to the “Middle Child””
It’s time to get ready and get shopping for Back-to-School (B2S). If you think it’s too early to reach those consumers, think again. According to Deloitte’s 2017 Back-to-School survey, 71% of B2S shopping occurs during an eight-week period – July through August.
As the medium used closest to the moment of purchase, radio can help influence where they can get the best deals. According to this same Deloitte survey, consumers are shifting from shopping at larger department stores and specialty channels to mass merchants and off-price venues. Additionally, 20% of the respondents had not yet decided if they would shop in-store or online and “might be persuaded by targeted promotional efforts.”
Continue reading “Attention Back-to-School Shoppers”
That’s what radio is – dynamic and interactive. So shouldn’t a website dedicated to providing all of the stats, data, research and information about radio be that way too? Introducing the new dynamic and interactive Why Radio micro-site — an easier to navigate, extensive radio marketing and research guide.
OK, so this blog is supposed to be about sharing information and not filled with commercials according to the rules of blogging. Well, rules were made to be broken, weren’t they?
Continue reading “Dynamic and Interactive”
Local radio stations are a reflection of the community – the events and the personality of the town or city they communicate and engage with daily. On July 10th, Chicago radio stations joined as a community to simultaneously broadcast an interview with the Founder, President and CEO of Wintrust Financial Corporation — a bank holding company headquartered in Chicago.
In all, 40 stations in the Chicago area simultaneously aired a :60 second interview with Ed Wehmer, Founder, President and CEO. During this interview, Wehmer shared his views on radio’s effectiveness.
Continue reading “Radio Ties It All Together”
Today’s blog post is courtesy of Jim Thompson, President of the Broadcasters Foundation of America
Radio broadcasters are a central part of everything that happens in our communities. Across all formats, radio reports on monumental events — both local and national. Radio is there to share in the joy that emanates from parents and their teens when the high school football team wins a home game and the happiness that radiates from children when the playground in the town’s park is finally completed. Radio is also there to express the sadness that strikes a community when disaster hits. Radio is a medium that connects emotionally like no other. It is an industry that cares and, with its unique emotional and local connection, it is always there to help!
But what happens when something tragic occurs to someone in the radio or television industry? When it is the general manager, the afternoon air talent, or even a retired broadcaster who falls on hard times? That’s when the Broadcasters Foundation of America steps in.
Continue reading “Granting Hope to Fellow
July 4th. On this day 271 years ago, the Declaration of Independence was signed. In commemorating the occasion, we celebrate our collective patriotism and most importantly, remember all those who have and continue to protect and serve our country.
During this holiday like so many others, radio stations across the country will celebrate, honor and recognize those who have served and continue to serve – both overseas and in our communities. Radio as a live and local medium has the ability to bring listeners of like minds, passions, interests and lifestyles together. Radio celebrates with its listeners every day.
Continue reading “Celebrate with Radio”