Today’s post is courtesy of Jim Spaeth and Alice K. Sylvester of Sequent Partners. This is a follow-up post on Multi-Touch Attribution.
The Attribution Accelerator conference, sponsored in part by the RAB on November 30, confirmed that the advertising industry has pinned high hopes to a new measure of media performance, Cross-Channel Attribution modeling.
Close to 300 marketers, agency, media and research providers looked at the in’s and out’s of attribution and its traditional forbearer, marketing mix models. Marketer representatives in attendance included: Unilever, Estee Lauder, Johnson & Johnson, Verizon, Weight Watchers and Citi. The conference was designed to generate dialogue about Return On Investment measurement and hear what marketers have experienced and need.
If you think this is just another post on ROI, it’s not. It’s about the future of planning what media is included in the plan…or not!
Continue reading “Reporting from The Attribution
Accelerator – What You Need to Know”
What makes a great radio ad? Is there a magic formula or do you just have to have a gift? In today’s post, some of radio’s great creative minds share their thoughts and approach to writing great radio ads. Have you tried their approach in the past? Please tell us what you think about their suggestions.
“Radio is one of the few remaining mediums with captive audiences. They can’t click away from you; they can’t skip ahead. While they are driving in their car, you own their attention,” said Chris Smith, Brand Creative Group Head from The Richards Group, as he was emphasizing radio’s continued relevance as a great storytelling mechanism despite all other advertising choices.
Continue reading “The Secret Formula to Great Radio Ads”
You’ve all heard about radio’s incredible reach and its ability to create relevant imagery in a person’s mind. Did you know that radio is great at selling shiny new objects, too? Yes, it can help to sell watches, earrings, bracelets and rings – oh my! According to National Jeweler.com, the holiday sales are off to a strong start.
Continue reading “Watches, Bracelets and Rings – Oh My!”
Radio, the top reach medium, provides news, traffic, music to the over 247 million listeners every week. Radio delivers content that listeners want wherever and whenever they want it, but radio is also more than that. Radio is part of the community.
Continue reading “Radio – Part of the Local Community”
Today’s post is courtesy of Maura Kautsky, VP Marketing NextRadio
I saw this funny quote the other day that couldn’t be timelier “Marketing without data is like driving with your eyes closed”. And boy has that data evolved. As you read from the previous blog, marketers are moving from big data to data attribution which provides insight into what receives credit for conversion. Continue reading “Let Radio Data Tell the Story”
Broadcast radio has many strengths. It’s live and local. You can tune in to hear your favorite songs, get the latest weather and traffic updates. Maybe you turn it on just to keep you company or hear the play-by-play of the game. But radio also has other strengths that are often taken for granted, and even sometimes, overlooked.
Continue reading “Don’t Take Radio for Granted”