Sports Radio Knocks It Out
of the Park for Fans

“There’s nothing like listening to my Red Sox on the radio outdoors or in the car.”

 “I listen to play- by-play more than watch games on TV since I do not have cable anymore.”

 “I enjoy the freedom of listening to the radio for sports programs as it allows me the freedom to be outside working on various projects.”

 “Announcers are funny. Commercials seem less intrusive and I don’t mind the interruption as much.”

These are just a few of the quotes we grabbed from an informal online survey regarding Sports Radio listening habits — sports radio simply works and works hard for those that are passionate about sports.  It’s not just the “big” games, it’s every game.  It’s the conversation, it’s the debate, it’s the voices, it’s the surprise, delight, defeat, and it’s simply the passion for sports that fuels the beast.

Continue reading “Sports Radio Knocks It Out
of the Park for Fans”

Radio and the Diversity of Hispanics

Family. Culture. Music. Language. Diversity. All of these words describe a group with a 2017 estimated buying power of $1.7 trillion – Hispanics.  And the best way to reach this group is with radio.

Continue reading “Radio and the Diversity of Hispanics”

Radio. No Secrets Here.

During the recent Association of National Advertisers’ (ANA) 2017 Media Conference, Marc Pritchard, Chief Brand Officer at P & G, challenged CMOs to demand transparency from their digital media partners by eliminating ad fraud and making sure that the ad purchased actually reaches the intended  consumer.  Little to no audited proof of ad delivery should be considered unacceptable.

Continue reading “Radio. No Secrets Here.”

Whet the Appetite with Radio

Isn’t it odd that when you hear someone talking about a meal they had you suddenly crave it?  And the more descriptive they become – using words like creamy, spicy, and juicy – that image comes to life, driving you to crave it even more.  These words don’t have to come from someone sitting next to you to whet your appetite; they can come from listening to the radio.

Continue reading “Whet the Appetite with Radio”

Radio Rules the Road

“It’s Saturday night, about time to go.  Got my white leather jacket and a neon soul.  Once I turn on the radio I’m ready to roll.”  Those lyrics from Maren Morris’ “80s Mercedes” resonate with everyone.  Who doesn’t know that feeling of getting in the car, turning the radio on and listening to your favorite songs? Continue reading “Radio Rules the Road”

Radio + Smartphone = Constant
Companion

According to Statista, there will be well over 220 million smartphone users by the end of 2017.  These users will engage with radio in various ways – texting, downloading or just listening in.

Continue reading “Radio + Smartphone = Constant
Companion”