You can’t tune in to radio, watch TV, read a newspaper or click on the internet without hearing a piece or seeing an article about Millennials, and here is another one! The reason we are so focused on Millennials (now the largest generation in terms of numbers) is because they have a different way of experiencing life. They were the first generation to be born and raised in our modern digital world. They not only rely on social media and apps for leisure and convenience, but they are trendsetters and influencers who are set to break records in terms of consumer spending (Accenture has predicted that by 2020, the Millennial generation will annually spend $1.4 trillion in the U.S. alone). As such, Millennials play a pivotal role in the success of just about everything – brands, advertising, media, etc., proving that younger consumers need to be heard, but do they listen?
Yes! They listen to what matters to them.