Insights into CES

Author: Annette Malave, SVP/Insights, RAB

Once viewed as an event for techies, CES has radically evolved. CES 2020 was not about consumer electronics, it was about the consumer experience. Technology is shifting everything. It is driving brand transformation and enhancing the experience for consumers, while also having an impact on everything they do – banking, cooking, shopping and raising families.

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Getting Perspective

Author: Annette Malave, SVP/Insights, RAB

When it comes to consumer behavior, awareness of their views and attitudes will be an important component to understanding their purchase journey. In fact, 2020 is being deemed as the Year of the Consumer across various industries. Like it or not, today’s consumer has greater opportunities and platforms to express their views and opinions – ranging from goods, to brands and causes.

Consumers today are used to immediate satisfaction and “get it today” – all driven by emotion and attitudes.

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Strictly Voters and Political Activists Are Listening

Author: Annette Malave, SVP/Insights, RAB

Although the New Year is only entering its second week, one thing is certain.  The ad spending of political candidates is just starting to rev up as they each work to reach their constituency. Political ad spending forecasts continue to rise.

As candidates and PACs strategize and plan their campaign efforts, media options can deliver different types of voters – strictly voters or political activists.

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Radio’s Top 10 to Usher in 2020

Author: Tammy Greenberg, SVP/Business Development, RAB

As we leave one decade to enter another, we couldn’t be prouder of the progress that radio has made to continuously deliver first-class and relevant content to listeners any way they wish to consume it. Among consumers today, audio is hot and radio is hotter. Advertisers from Main Street to Wall Street are tapping into radio’s incredible power and unique attributes. Why? Because radio is emotionally engaging, personal and measurable with the ability to deliver ad messages in a safe and receptive environment.
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More Than Ever, Radio is Ready to Prove Results

Contributor: RC Williams, Account Manager, AnalyticOwl

In an increasingly competitive and evolving media landscape, and with growing advertiser demand for tangible, measurable responses, radio has never been more ready to meet the challenge.

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Radio is Back in the Home

Author: Annette Malave, SVP/Insights, RAB

“What’s today’s weather forecast?” Did you know that is one of the top requests on smart speakers by their owners? Personally, that’s a question I ask my smart speaker daily. In fact, I often find myself wanting to ask that question out loud – even when I am away from home.

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