“School’s Out For Summer”

Author: Annette Malave, SVP/Insights, RAB

“School’s out forever!”  Who doesn’t love that song by Alice Cooper.  No matter the generation, it’s a lyric everyone knows. We know it’s July but guess what?  School isn’t really out forever.  August is National Back-to-School month.

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Radio Gets You (a) Home

Author: Annette Malave, SVP/Insights, RAB

There are many important events in life – graduating, accepting a job, getting engaged or married and, of course, buying a home.  Important? Maybe. Stressful?  Absolutely!

If you haven’t had the experience, I’m certain that you know someone that has purchased, is in the process of doing so, or is currently searching for a home to buy. And no matter how you look at it, it is one of the biggest commitments you can make.  With a commitment like this, you need someone you can trust by your side.  Nope, not a significant other, mother, father or friend. You need a real estate agent and radio is there to help!

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The Connection Between Radio
and Independence Day

Author: Annette Malave, SVP/Insights, RAB

This Thursday, July 4th, Americans across the country will celebrate Independence Day. On this day, well over 80% of adults across age groups will celebrate in some way, according to the National Retail Federation.

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and Independence Day”

Here’s What RADIO Stands For

Author: Annette Malave, SVP/Insights, RAB

Anything is possible on radio.  You can hear a singing garbage bag, a hamburger rap song or something that sounds like a bull elk.  What you hear on the radio can also make you laugh, gasp or cry. 

Yes, anything is possible on radio and that’s what attendees heard on June 6 at the 2019 Radio Mercury Awards, held at SONY HALL in New York.  Continue reading “Here’s What RADIO Stands For”

Political Media Buying 2020: “Where Does Radio Fit?”

Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media

Just to recap, based on previous elections, PQ Media projects that political media buying could exceed $8 billion in 2020, possibly as high as $8.5 billion. Monies have already been spent in 2019 that exceed 2015 figures, particularly on marketing services like public relations, direct marketing, telemarketing, promotional products, experiential marketing and market research.

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Political Media Buying 2020: Way Too Early Prediction in June 2019

Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media

When the Radio Advertising Bureau reached out to PQ Media a few months ago to continue our tradition of prognosticating political media buying, this time for 2020, I felt like the football and basketball reporters at ESPN and Sports Illustrated who release a Top 25 poll for the following season the day after the FBS Championship and Final Four. It’s too early to predict with so many unknowns, particularly given the political discourse of the past days, weeks and months. But I’ll give it my best shot, based on previous election trends.

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